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Zag: The Number One Strategy of High-Performance Brands

Zag: The Number One Strategy of High-Performance Brands
MSRP: $24.95
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Manufacturer: Peachpit Press
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Zag: The Number One Strategy of High-Performance Brands Features

ISBN13: 9780321426772
Condition: NEW
Notes: Brand New from Publisher. No Remainder Mark.
 

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Additional Zag: The Number One Strategy of High-Performance Brands Information

"When everybody zigs, zag. In his first book, THE BRAND GAP, but drills deeper into the question of how brands can harness the power of differentiation.

ZAG follows the ultra-clear "whiteboard overview" style of the competition is no longer a winning strategy.

For a quick peek inside ZAG, go to www.zagbook.com.

In ZAG, he illustrates the number-one strategy of high-performance brands—radical differentiation.

ZAG is an AIGA Design Press book, published under Peachpit's New Riders imprint in partnership with AIGA.

 

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